“Rays of speed slowly moving, windingly seducing you. You’ll never see them
that way, on a pitch: they’d be too fast, too unpredictable, they’d flash in
front of you and then disappear. Simply disappear. www.nikestadiums.com“
Another interesting artistic collaboration has evolved around the Nike Mercurial Vapor Superfly II soccer boot. This time the sportswear giant commissioned photographer Sølve Sundsbø.
“Known for his unique image manipulation, Sølve’s shoot encapsulates a kinetic look, highlighting the groundbreaking and ground sensing design of the boot’s innovative adaptive traction studs.With his trademark clarity and post-production digital flair, Sølve plays on the extensive craftsmanship that lies within the Mercurial boot. His
rationale is simple, “The great amount of research that has gone into this shoe is not necessarily immediately visible. That’s why I wanted to visualize its technological and scientific aspects first.”Channeling the boot’s technology and clean aesthetic with Flywire carbon fibers and traction adapting studs, this imagery reinforces football’s future – style with substance.”