Nike “The Love”

Nike "The Love" from Lionel Cook for RAG Productions on Vimeo.

Nike’s latest ad called “The Love” shows an interesting cross-section of the sneaker community. Form those that love the smell of the shoes, to those that use sneakers for their true function, to those that are just beginning to fall in love with them, Nike and RAG Productions have captured the feeling in this slow motion dedication. Despite the dedication to sneakerheads, we do get a few good looks at some notable models such as the Air Yeezy, McFly Hypermax, and a pair of Air Jordan 12s.