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Tuesday, April 30, 2013

Kith x Ronnie Fieg x Asics Gel Lyte III “East Coast Project”


The Kith East Coast Project takes the collaboration concept far beyond expectations with all the extended family involved. Accompanying the Ronnie Fieg x ASICS Gel Lyte III ‘New York City’ and ‘Miami Beach’ editions, this capsule collection goes to include custom-created headwear, outerwear, shirts, luggage and eyewear that each carry iconic team colors. 
Limited quantities will launch at the Kith Miami pop-up store on May 2nd, following with the Manhattan and Brooklyn Kith locations on May 10th as well as online at KithNYC.com. As far as Ronnie Fieg is concerned, it’s just the beginning: “This was supposed to be an intro to the store I want to open in Miami.”
The collection will debut in Miami with special guests to complement the very special products that are going on sale. The Miami pop-up store itself will be divided into two parts, the two adjacent store fronts will have the Miami side open from 11am to 3pm and the next door New York side of the location open from 4pm to 8pm. Each location is outfitted with staple items and installations that make each city what it is. Consider the bar officially raised as May begins. #ECP
Each look was shot by photographer and creative 13thWitness in New York City with style and direction by Mellany Sanchez.
Kith Pop-Up “New York”
1629 Jefferson Ave.
Miami Beach, FL 33139
Kith Pop-Up “Miami”
1627 Jefferson Ave.
Miami Beach, FL 33139







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