What You Can Learn From the Michael Jordan of Designing Jordans

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AJ 2012 Performance Featuring Tinker Hatfield Via @Eastbay

Tinker Hatfield At Nike Portland For Concord 11 Release Event

The recently opened Nike Portland. Wristbands were given out the day prior and a special event at 7 AM was held for those who purchased the shoes; Air Jordan XIs were on display (OG and Retro Concords, Retro+ colorways like the ‘Snakeskin’) as was a rare sketch drawing of the Air Jordan XI. Tinker Hatfield, the designer of the massive cultural fashion phenomenon, was on hand to autograph Concord XI boxes for the event’s attendees. We’ve got some shots from the event from oregonlive and nikeblog so take a look at this great even and if you haven’t copped your Concords yet, pick up a pair now on eBay. - Via Sneakernews

Nike MAG Sneakers | Tinker Hatfield Shows us the Sketches

Vice President of Design at Nike, Tinker Hatfield, walked us through the early sketches that lead to the development of the Nike MAG for the “Back to the Future” film back in the mid 80’s.

The focus with Nike when developing almost all their footwear is with the athelete in mind first and foremost. As Mr. Hatfield discussed this afternoon, the development of the Nike MAG for the “Back to the Future” film allowed for the company to do things a bit differently. In his words, the opportunity allowed Hatfield to “do anything.. try anything… it opens up your mind and in our case, it gave us a lot of freedom to do things we wouldn’t normally do.”

The sketches presented show the history and build-up to the final product. Ideas are laid on paper, tested and re-examined as the Nike design team worked to bring the MAG to life on the big screen. One interesting aspect of original Nike MAG design and the production pair which were used in the film involved illuminating the shoe. Actor, Michael J. Fox carried a heavy battery pack clipped to his back to power the Nike MAG. Today’s version has it all built on the inside.

Stroll through these early Nike MAG sketches. We’ve also included various looks from Mr. Hatfield of the unveiling of the Nike MAG.

Photography: Jeff Carvalho/Highsnobiety.com

Tinker Hatfield's Best Designs

Some of your favorite kix were created by this man so it's only right that we take a quick look back at some of his best work. The genius behind your favorite Jordans and the engineer behind your Air max. Lets take a look back at sneaker history.

Air Jordan 1 Alpha “Tinker Hatfield”

The shoe is getting a tribute color way to one of Air Jordan’s brand forefathers, Mr. Tinker Hatfield. The shoe features a white upper with orange detailing on the lining and midsole stitching. Black accents can be found on the midsole and swoosh while the outsole is done in an ice color way. These are said to be dropping via Quickstrike this month