Primitive x Justene Jaro x Nike Air Max 90 Infrared

In Europe the Nike Air Max 90 Infrared has already re-released a couple of weeks ago. The US release is still coming and Primitive sure knows how to steer some attention towards their own release of the iconic sneaker. They got together with Justene Jaro for a shoot and also for a collaborative t-shirt. Both the sneaker and the tee will release on July 24th. Here below is a beind-the-scenes video of the shoot.