When BUCKETS MAGAZINE asked DUNKXCHANGE founder and CEO, Gary Hughes, about the origins of DUNKXCHANGE and the inspiration behind it, he responded with the following:
"I actually bought 3 pair of fake Heinekens Dunks from China online that cost me around $1400. I have a wife, kids, and bills to pay. So, when I saved my money for sneakers, I wanted to get the kicks I was paying for. To get duped like that, it crushed me. I could not pay my bills cause some counterfeiters got away with murder. One night, I just had enough. Ironically, it was with a 6-pack of Heinekens. I came up with a concept on paper of a store that had a stage, speakers, a DJ, and a diner in it. After thinking it over, I knew realistically and fiscally, this store was not going to happen. That’s when I came up with the idea for Dunkxchange. The name comes from one of my favorite shoes, the Nike Dunks, and I was inspired by my purchase of fake Heineken Dunks, the name Dunkxchange was created."
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