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Friday, June 28, 2013

NIKE OFFICIALLY UNVEILS THE KD VI


via Press Release

Today, Nike Basketball officially introduces the KD VI, Kevin Durant's sixth signature shoe. Designed for Durant’s evolved style of play, the shoe’s striking silhouette combines with technical innovations to complement his controlled footwork.
DESIGN INSPIRATION
As designer Leo Chang began the process of designing the KD VI 18 months ago, he found inspiration in the precision craftsmanship of a wristwatch. Like a premium watch, which is meticulously crafted, the KD VI features fine-tuned details that include:
Ultra-thin two layer upper with Flywire for lockdown support
An optical illusion logo on the tongue revealing “35” and “6” in negative space
Radial brushed texture marks on the midsole, KD logo and Nike Swoosh
A multi-layered hexagon traction pattern
Similar to Durant’s controlled fluidity on the court, a watch operates with precise movements.  Small nuances in Durant’s style of play and the KD VI design mirror the micro details of a wristwatch.  Classic minimalism suggests less is sometimes more.
“When Kevin and I first discussed his sixth shoe we wanted to create a simplified design that was bold, beautiful and told a story,” said Chang.








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